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Montana Health CO-OP Joins the

Northern Rodeo Association as Tour Sponsor


Northern Rodeo Association



For Immediate Release: 4/25/2019

Billings, MT – The Northern Rodeo Association (NRA) is proud to announce that Montana Health CO-OP has stepped up to be the 2019 Tour Sponsor.  With the 2019 Montana Health CO-OP Tour beginning the first weekend of June with three tour stops, this partnership will bring forth a new energy.


"This seemed like the perfect partnership. The Northern Rodeo Association represents the grit, hard work, and soul that is Montana. As a company, the Montana Health CO-OP was created by and for Montana’s business folks, ranchers, farmer, and individuals who saw a true need and worked hard to create a company that provides quality insurance and invests profits back into the members rather than shareholders.” Richard Miltenberger, CEO Montana Health CO-OP


Throughout the season, the Northern Rodeo Association sanctions approximately 27 rodeos in the state of Montana bringing rodeo enjoyment to fans, competition opportunities and economical impact to the state and local communities.  With this partnership with Montana Health CO-OP, the NRA can continue to expand the reach and provide further growth advancement for rodeo and the western lifestyle.   


Theresa Sorlie, Executive Secretary of the NRA, states, “Having a great partner like Montana Health CO-OP is very exciting.  The Montana Health CO-OP brand and demographic fits right into the NRA and we are excited on how we can leverage the brands together to bring exposure and energy into the communities of Montana.”

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